Social media copywriting that hooks readers
Stand out. Make the right first impression. Prime your prospects for your lead gen. Or turn them into customers. Right now. On any social media platform. Note: I don’t write organic content, so I do not write Facebook or Instagram posts. Only adverts.
Stop the scroll
Your social media ads have one objective: to get your reader to click through. You need to give them a sniff of the good stuff. Evoke emotion. And then direct their curiosity to a red-hot landing page, sales page or website.
Because remember, your customers are out there. And they’re in need of products or services like yours. If you don’t stand out and compel them to take action, someone else will. So let’s take what’s yours. And turn your reader’s attention into action.
Hard sell. Soft sell.
You have a split second to make an impact. From your headline, to your first line, to your call to action, what you say determines whether your prospect stops, reads and feels closer to buying… or doesn’t.
Your social media ads can sell softly – and save the sale for later. Or they heat up your target audience with a curated selection of direct response techniques. So your conversion-optimised website, landing or sales page can close easy deals.
“I’ve had great pleasure working with Lewis on a number of projects. He’s shown great creativity with creating campaigns and making decisions that have greatly benefited our clients businesses.”
–Dan Bowler, Owner of Norris Media
Swick the flitch
Consistency. Familiarity. Trust.
Conversion copywriter approved
Your customers are out there
Plug and play
Crank up the volume
These folks used my copy
And just like that. We’re on the same page.
Err… writing copy for… err… social media platforms? Actually, it’s not quite that simple. There are different types.
I only do one: social media adverts. Not organic content (i.e. Facebook or Instagram posts). And because they’re adverts, they need to persuade, meaning all copywriting for social media must use the same principles as all other conversion copy.
Do you want to build awareness for your business? Do you want to reach more people within your target audience? Do you want to increase website traffic with relevant people? Do you want to drive sales or email newsletter sign-ups? You get the picture.
Social media copywriting helps you do all these things. And it’s a vital part of any successful social media marketing strategy – it’s literally what your audience reads. It’s the difference between them paying attention, reading and taking action… or scrolling by.
It actually gets noticed, read and acted upon – and not ignored. Of course, easier said than done. But with good social media copywriting, it’s a lot more likely. Like all great copywriting, social media copy follows the same principles of persuasion as every other type. Just here, we have to apply them slightly differently.
Social media is fast-paced. And you don’t have long to make an impression. So your copy needs to get attention. The headline grabs them, the first line (or two) hooks them, and then the body copy gives them a reason to click. Your CTA invites them to.
Of course. If you reach out and ask for a copy of my portfolio, I’ll send you my latest version. Inside there’s a range of work, including many social media ads – some with full breakdowns. Click here to contact me.