Sales page copywriting that sells like clockwork
Say “no” to sales resistance. And “yes” to more customers.
By entering the conversation already (sometimes unknowingly) happening in your prospect’s mind, you can comfort, bring down barriers and help them feel ready – and safe – to buy from you. No matter how complex the product or sceptical the audience.
A great sales page leaves no doubt in the minds of your potential customers. It answers every question, disqualifies every other option, and shines a light on your product or service. So clicking your call-to-action seems a no-brainer.
Like music to their ears
By working with your prospect’s awareness levels and market sophistication, your sales page speaks to your reader like no other business. It’s structured so your offer is clear and persuasive and feels like an intimate one-on-one conversation.
That way, you can step back and watch your written sales team carry your prospects from “I’m not sure” to “Take my money”. Without lifting a finger.
“Lewis was really easy to deal with and went above and beyond what I expected in order to make sure he delivered a service. 5 stars!”
–Milo Dunne, Founder of PUB Networking
Speak to the real decision maker
Conversion copywriter approved
Channel market desire. Clarify your offering. And leave your prospect’s mouth dripping for more.
From hesitant to hungry
These folks used my copy
Your questions: answered
Sales page copywriting is the elegant balance of art and science to write copy that persuades your target audience to buy your product or service. The science tells you what to say… the art is how you say it.
To write great copy, every sales page copywriter must understand psychology, marketing, behavioural science (e.g. social proof), persuasion principles, and obviously know how to write. Well.
Sometimes they write long-form sales pages. Sometimes short. It all depends on your product or service, target audience, their pain points and other sales copywriting know-how.
First, think, what do you want your sales page to do? Sell, right? OK, and how do you sell? Well, in written form, clear, concise and persuasive language helps. You can use psychological biases like social proof or the Pratfall Effect to work with the way we think. And you can even use techniques like “yes momentum” to build believability.
What else? Well, all sales copywriters know you need an attention-grabbing headline, a strong value prop, a benefit-driven explanation of your product or service and, of course, a clear call to action.
But what separates the great sales page copywriters from the good is how we channel the needs and interests of your target audience to position you as the only true solution. We’ll use techniques like Bencivenga-style bullet points, potent guarantees and other tricks from the little book of secrets to help you profit from copy that sells.
Both are forms of copywriting that persuade your target audience to take your desired action. However, there are some differences between the two.
Landing pages are generally used to generate leads. They’re typically shorter and target a wider audience (because they’re earlier in the funnel). To help improve results, they’re often used alongside social media ads or Google ads.
Sales pages, on the other hand, sell a product or service. Generally, this requires more copy and detail so you can answer questions, handle objections and disqualify competitors. And, as you’d expect, they take more time to write. Unlike landing pages, which come from ‘colder’ traffic sources, the reader of a sales page usually comes from your emails.
Yes, you can. Click here and request a copy of my latest portfolio. There’s all kinds of copy in there for you to look at. From sales pages to emails to landing pages to social media ads. It’s all in there.