If your business is stuck beneath £100k sales a month, you’re likely suffering from…
The hidden marketing flaw that sabotages recurring revenue
There’s one element of business growth that owners mistake more than anyone else. It’s not your ads… your funnels… or even your branding. And left untouched, it could break your business.
The good news is, over the last 7 years, I’ve fixed it for 80+ businesses across Europe. Now I can do it for you – and you hardly have to lift a finger.
There’s just one thing you need to do today to get started…
Words from clients
“Lewis is a great copywriter, delivering fantastic results on multiple projects.”
–Stephen Bavister
Director & Founder of LexisClick Growth Consultancy
“He showed my business off at its best – something I couldn’t do on my own.”
–Geneen Neal
Owner, Nenebee Florist
Consistent growth relies on sales
You’ve been in business long enough to know your market.
By now, you’ve refined your offer, and you likely have a loyal customer base.
But to KEEP growing, you’ll know only too well that you need consistent sales.
What I’m about to reveal to you is the key driver behind these revenue-critical assets – so you can use it and keep sales flooding through your business.
…and it doesn’t rely on you – or your team – to work.
These assets work automatically, come rain or shine.
And allow you to capture almost every penny that walks through your door.
The most expensive silence
Now, like most businesses, I’m sure you have a website.
Almost every prospect and repeat customer – no matter how they find you – will eventually pass through yours.
So, the likely reality is this:
There’s a small set of pages on your website that control the majority of your online revenue.
And if you’ve grown quickly in recent years, the chances are, these pages haven’t kept up.
When they no longer reflect who you are, and what you offer, your marketing silently works against you…
Get these pages right, however…
And there’s considerable extra revenue from the people already visiting your site.
The marketing multiplier
The driver behind these revenue-critical pages isn’t design or functionality…
…it’s your messaging.
Specifically, how well you connect what you offer to what your market needs.
The good news is that you don’t need to invest £15,000 in developers…
Or spend 6 months “tweaking designs” (…and still not get words that work!).
Once you know what to say, and in what order, you can use this messaging all over your marketing, guiding more people to these now proven pages…
…and then make even more money!
In other words, you earn more sales from current prospects.
And then use the same messaging – in other formats – to attract new prospects.
To then claim sales from them.
And all you need to do is improve your messaging.
Here’s how you can…
Transform your critical pages into a 24/7 sales engine
These pages sit at the heart of your business. They can be your home page, your sales pages, landing pages or product pages – every business is different. But they are always where prospects and returning customers find what they need, understand your value and buy from you.
Without the right messaging their potential is wasted.
With conversion-optimised messaging, however, these pages do the heavy-lifting for you. They work round-the-clock to generate the sales – and the financial safety net – you need to keep growing your business.
And the best part is, the more traffic you feed them, the more revenue they produce.
For yours to work for you, click this to get started:
What if your best sales pitch ran on auto-pilot?
Imagine sitting down with a prospect and trying to sell to them.
You’d need to answer every question, ease every doubt, remove every point of friction and highlight your value – all in the perfect order, at the perfect moment…
Now, imagine that all happening inside the head of your prospect.
You can be off, enjoying your free time, or working on other areas of your business whilst your messaging does all the hard work for you.
And it can do this for thousands of prospects all at once.
Always confident. Always consistent. And always on message.
Attract your dream customers
I’ll let you into a little secret…
For your critical pages to convert customers consistently, your messaging has to get into their minds and mirror how they decide.
This allows us to layer and fine-tune components like behavioral psychology, VOC insights, awareness and sophistication levels, and direct response principles until their path to paying you is practically inevitable.
Of course, this isn’t just product or service sales either.
Your critical pages can generate leads, fill your pipeline, your calendar, even grow your mailing list.
Because ultimately, we’re selling a decision.
And all decisions follow the same principles.
But before you decide whether you’d like me to write your messaging for you, there is something you need to know first…
Before we go any further…
Great messaging isn’t about sounding clever – or me giving you words you want to hear. It’s about stepping into your dream customer’s mind and understanding what makes them think, feel and act. It’s about putting your customer first. Always.
So if you just want messaging that just looks good and impresses your friends… I am not the person you should hire.
But if you’re here for results, and you’re prepared to invest in them – because this level of work is not cheap – then let me tell you how we can get there.
Scale traffic and reap the rewards
If your revenue-critical pages aren’t selling like you want them to, that’s good news – because this is fixable.
And it’s not going to cost you £15,000 or waste 6 months of time in ‘design tweaking’ or font adjustments.
(Which is time you could be using to make sales)…
The reality is, one rewrite can increase your revenue for years.
And pay for itself multiple times over.
Just set it live, and watch your messaging work.
And to give us the best possible chance of success, here’s the process we’ll follow…
Better training. Better thinking.
Better results.
My process is backed by advanced training in behavior analysis, decision-making, conversion strategy, and customer research. So you can have messaging that’s engineered to persuade.
“We tried a couple of copywriters to begin with, but nobody understood the tone of our brand and our audience the way Lewis did.”
–Aliss Oxley, General Manager, FiveCreate (MetMo)
How your messaging takes shape
Turn insights into action
Phase 1: Diagnose
Find the leaks, gaps, and missed opportunities hiding in your current messaging.
Phase 2: Map
Build the message strategy, narrative structure, and flow, knowing what to say – when and where.
Phase 3: Write
Write, refine, and polish your copy – ready for implementation.
1
Find the bottlenecks
Audit your website and funnel messaging to uncover leaks, friction and missed opportunities.
This helps us identify where persuasion breaks down and where sales are being lost, so your new copy fixes the right problems.
2
Gather raw material
Research the market, your audience, your business and your competitors.
For example, voice-of-customer (VOC) insights capture the exact language your target customers use to describe pains, desires, and outcomes. This helps root your copy in their way of thinking.
3
Distil the insights
Organise this data into clear themes: pains, desires, patterns, decision triggers objections, etc.
This helps us understand awareness levels and decision stages to shape the message. So your copy aligns with their decision-making process.
4
Build the brief (with you)
I’ll translate research into a focused offer/messaging strategy.
This will guide us with what needs saying, in what order, and in what format. We’ll agree on the direction, so your copy is precise, aligned with you and strategically sound.
5
Create the message
Once we know what to say, it’s time to say it.
I’ll turn the strategy into clear, compelling copy using research as constraints and creativity as the amplifier. This will match your tone, pacing and personality so your new website sounds like you – but converts like it should.
6
Refine and finalise
The final step is to polish every line for clarity, rhythm and impact.
Once I’m happy, I’ll share your copy with you for feedback and amendments. Then when everyone’s happy, you can implement and go live.
Don’t hire me unless…
Your product or service is already proven
You’ve got paying customers and evidence that people want what you sell. (If you’re still conceptualising, message me; I can help you test ideas.)
You care about quality (and know it pays off)
DIY, one-size-fits-all templates, or cheap freelancers might save money at the start… but real value shows in the end.
You have a designer/developer (or the budget to hire one)
Strong copy deserves a strong execution. If you need either, I can recommend one.
You want a partner, not a pair of hands
You value expertise, collaboration and strategic thinking. You want someone who can challenge assumptions, not someone who just types what you say.
You’re looking for quick fixes or overnight magic
If you just want a few headline tweaks or a “copy polish,” this isn’t the right fit. There’s substantial research required to find the right messaging.
You want the cheapest option
If your priority is price over performance, I’m not the right choice. (And you won’t get the results you’re hoping for.)
You’re collecting quotes instead of making decisions
If you’re not ready to invest in meaningful change, now isn’t the time.
Could paying less cost you more?
| Who/what | Cheap freelancer | Agency | Me |
|---|---|---|---|
|
Strategic brief So you get the right deliverables first time. |
✕ | ✕ | ✓ |
|
Offer & market fit analysis So your offer and messaging is positioned to win. |
✕ | ✓ | ✓ |
|
Voice-of-customer integration So your copy is rooted in customer language and reflected back in your tone-of-voice. |
✓ | ✓ | ✓ |
|
Foundations first So you plug the holes before you pour the water. |
✕ | ✕ | ✓ |
|
Balanced creativity with data/psychology So you get data-backed copy that feels authentic. |
✕ | ✓ | ✓ |
|
Direct partnership So if you have questions, you get answers quickly – not discussions between teams. |
✓ | ✕ | ✓ |
|
Holistic view So your whole customer journey is conversion-optimised and your messaging slots in. |
✕ | ✕ | ✓ |
“He delivered above expectations… a real pro who added huge value.”
–Stephen Kilcoyne, Founder of Woosh Marketing
How much does it cost?
Revenue-critical projects with multiple pages typically cost between £2450 and £3950.
This depends on the number of pages, complexity and integration with existing messaging. All projects are priced individually.
How long does it take?
Most projects take 3-8 weeks end to end, depending on the size of the project, feedback timings, data/research access and scope.
How does it arrive?
Your new messaging comes fully-written in a wireframe – that’s ready to implement – with strategic design direction and a video walkthrough.
This is the moment your messaging starts performing
Sending more traffic to unoptimised pages is like pouring water into a leaky bucket. Every day your current messaging stays live, sales slip through the cracks – and your competitors collect the customers that should be choosing you.
A single decision can change that. Click the button below to turn your critical pages into assets that earn their keep year after year.
These folks used my copy
Straightforward answers for serious businesses
The strategy is built in. Great copy starts with understanding. So as part of the project, we’ll effectively build a brief – for me to write – together. That way, we can agree on the direction and what we need to do before I put pen to paper (or fingers to keys).
Yes. A big part of my job is to capture your voice and elevate it. I’ll distill what matters most and say it in a way that fits your tone of voice and resonates with your audience.
I offer both. If you’re looking for something smaller than the offering here, I can still help you. Best to reach out, and we can discuss a plan of action.
Of course. Click here to request a copy of my latest portfolio. There are existing web projects and other work in there. You’ll be able to get a feel for my writing, learn more about me and see the kind of work I create.
If you’d like to benefit from my copywriting services, click here to send me a message. Fill in the details, and request a copy of my portfolio. I’ll then email you back with the next steps.