Landing page copywriting that primes future customers
Better leads make better customers
If you’re talking to first-time prospects, you need to set the tone. You need to sculpt their impression of you so you can maximise every customer’s potential. Your offer – and how you frame it – your tone, your buy-in requirements (and more) all factor in.
Remember, getting and holding attention is no small feat. So whilst you have it, you need to convince now, yes. But also plant sales seeds for the future. That way, you smoothen out the sales process, increase conversion rates and relish in fruitful customer habits.
Tingle their taste buds
Sometimes your prospects need a taste of your business to know whether you’re right for them. Gaining high-value customers is often as much pushing away the wrong people as it is attracting the right ones.
A high-converting landing page does exactly that. It clarifies what you do. And who you do it for. So your leads know almost immediately whether you’re right for each other. And then, as you’d expect, selling to such qualified prospects becomes much easier.
–Stephen Bavister, Director/Founder of LexisClick Growth Consultancy
Evidence-based lead generation
Conversion copywriter approved
Turn on the tap. And let your leads flow.
Comes ready to go
Right on time
Rates, rates, rates
Lead by example. Take action now.
These folks used my copy
So you want to know a little more, eh?
Maybe you think you need one… but don’t actually know what they do? Don’t panic. I’ll explain.
A landing page is a stand-alone web page – i.e. a page not on your website. They focus on one goal. One call-to-action. Usually – but not always – to generate leads. Your website, on the other hand, might try and cater to a few.
When you message-match landing page copywriting with social media ads or Google ads copywriting, you get double the gains.
A bl**dy good landing page copywriter! Like all copy, convincing landing pages use the same unchanging principles of persuasion. Any good copywriter can use them with any product or service.
Of course, all other attributes of great copy apply: clarity, persuasive language, benefit-focused body copy, cognitive biases (like social proof), short sentences, customer testimonials and a clear CTA.
Above all, they get action. (And your ad platforms love them too)
I can try. Sometimes there are low-hanging fruits. Quick wins. Sometimes there are not. I’ll always give you my honest thoughts and turn your current copy into a great landing page.
If you want to keep ££ low, we can walk through it together, and you can action the changes. Or, if it needs more, we can talk about a rewrite. Reach out and ask for a “landing page review”.
Yes, this is not uncommon. It’s important you speak to each audience directly. As the saying goes… “If you try to appeal to everyone, you appeal to no one”. (Or something like that)
Trying to speak to multiple personas simultaneously does very little – other than burn a hole in your wallet. Again, reach out, and we can talk this through.
Of course. Reach out and ask for a copy of my portfolio. I’ll send you my latest version and you’ll be able to see existing landing pages, websites and other work. It’s obligation-free. And you’ll get to see if my approach and work resonates with you.