The sales secret behind truly high-performing businesses…
Double your revenue by ignoring your customers
I know it sounds crazy… but the best way to increase your monthly revenue is actually by doing the last thing you’d expect…
Over the last 7 years, I’ve already helped 80+ businesses across Europe increase their revenue – all by making this one counter-intuitive change to their business…
Today, I’ll share the one thing you need to do to do the same…
Words from clients
“The service delivery is second to none, and the response has been absolutely fantastic (one lead even phoned me!). It was a real pleasure to work with such a pro.”
–Stephen Kilcoyne
Founder, Woosh Marketing
“Lewis was recommended to me by another expert. The response I got from working together was more than I could have hoped for.”
–Matt Brennan
Director, Grange Fitness
It’s counter-intuitive, but…
You’re constantly told you need to do more.
More content… more calls… more follow-ups… more effort.
And frankly, it’s exhausting.
But as you’ll see, the answer is not doing more.
It’s by doing less.
You see, there is a way you can step back from your business, claim more time – and watch your sales soar.
And don’t think this is at the expense of your customers and their experience with you.
Because what I’m about to share with you will actually make your customers happier than ever.
They’ll proudly buy once, twice, three times…
And then tell others to do the same!
This is the secret behind millions of high-performing businesses.
And I’ve developed a specific process to make sure you join them.
Any business can do it
To make more money in less time, it doesn’t matter what kind of business you are.
B2B, B2C, subscription-based, high-ticket, low-ticket, new, old, community-building…
It makes no difference. For example…
A B2B client reached a lifetime high in paying members at their highest-ever monthly fee – and they’ve been in business 20+ years.
Another – whose high-ticket product sells for over £30,000 – had a fuller, more qualified pipeline, leading to easier sales for their team to close.
The approach might be counter-intuitive…
But it works for DTC and ecomm too.
Clients have had better conversion rates, average order and lifetime values – without relying on their team.
So, I’m confident this approach will work for you.
But first…
Before I share this approach, let me quickly introduce myself.
My name is Lewis Folkard.
And I’m a direct-response copywriter of 7+ years – helping generate millions for my clients.
From probiotic cleaners, supplements and cinemas…
To info-products and courses…
Even fidget toys and garden rooms.
I’ve helped businesses in countless industries all across Europe.
And, the chances are, I can help you too.
So, I’d like to invite you to spend the next 5-10 minutes with me – and I’ll explain how.
Your success relies on this
The approach is simple:
Turn complete strangers into loyal customers. On repeat.
How that happens will be specific to your business.
But the engine will always be your messaging.
Because it’s your messaging that connects you, and your offering to your customer.
And once you know what to say, when to say it, and how…
You can attract the perfect customer and guide them all the way to buying the second or third time.
Without relying on you or your team.
The best bit though?…
The results are practically limitless.
The more people who read your messaging – wherever it is – the more money you make.
And there’s just one thing you need to do today, to get started with yours…
Turn complete strangers into raving customers with specialist direct-response messaging
For the last 7 years, I’ve worked across countless industries… read hundreds of books… invested thousands in mentors and training. So I can build a process that lets me get to the heart of what your business needs.
You’ll have fully mapped and written messaging that’s ready to implement. That’s all the ads, web pages, emails, entry points, decision paths, follow-up loops – everything, from start to finish that your business needs – to maximise revenue on autopilot.
It’s not a small project. But it is one that can transform your business and the money you make.
To get started, contact me now.
Note: Due to the size of these projects, I only work on one at a time.
Please contact me now to find availability – and potentially secure yours.
Put your best sales pitch on auto-pilot
Imagine sitting down with a prospect and trying to sell to them.
You’d need to answer every question, ease every doubt, remove every point of friction and highlight your value – all in the perfect order, at the perfect moment…
Now, imagine that all happening inside the head of your prospect.
You can be off, enjoying your free time, or working on other areas of your business whilst your messaging does all the hard work for you.
And it can do this for thousands of prospects all at once.
Always confident. Always consistent. And always on message.
Consistent sales without consistent effort
I’ll let you into a little secret…
At higher volumes, customers often have a better experience when the process doesn’t rely on a person stepping in.
Because if you’re speaking to thousands of people at once…
You’d either need a HUGE team…
Or to spread a smaller team so thin they might as well not be there.
With this approach, however, you don’t need anyone.
Your customers see the exact messaging they need at that point in the journey.
That could be ads, landing pages, sales pages, or multiple email flows (likely a combination)…
But the messaging is automated – and always moving them closer to “yes”.
This isn’t to say a person can’t step in, and elevate the process.
Because they can.
It just doesn’t rely on them to work.
The best messaging does this
For your messaging to work best, and consistently persuade your customers…
It has to get into their minds and mirror how they decide.
Once we have a foundation, we can layer and fine-tune components like behavioral psychology, VOC insights, awareness and sophistication levels, and direct response principles…
Until their path to paying you is practically inevitable.
Of course, your path will look different to someone else’s.
Your customers might buy your product immediately… or need 8 months to get approval – and that’s fine.
Because the beauty of this approach is that, as I’ve said before, it works for any type of business.
Regardless of how or what you sell.
But before you decide whether you’d like me to write yours for you, there is something you need to know first…
Before we go any further…
Great messaging isn’t about sounding clever – or me giving you words you want to hear. It’s about stepping into your dream customer’s mind and understanding what makes them think, feel and act. It’s about putting your customer first. Always.
So if you just want messaging that just looks good and impresses your friends… I am not the person you should hire.
But if you’re here for results, and you’re prepared to invest in them – because this level of work is not cheap – then let me tell you how we can get there.
An easier way for you to make money
If you haven’t got a smooth, sleek messaging right now, that’s good news – because you can.
And its outcomes can transform your business and the money you make.
You don’t need to invest £100,000s (like you would a sales team) or spend 6 months training them.
In a click of a button, we can get started.
I’ll write everything I think you need. All the ads, web pages, email flows, lead magnets.
Everything.
Just set it live, and watch your messaging work.
And to give us the best possible chance of success, here’s the process we’ll follow…
Better training. Better thinking.
Better results.
My process is backed by advanced training in behavior analysis, decision-making, conversion strategy, and customer research. So you can have messaging that’s engineered to persuade.
“We tried a couple of copywriters to begin with, but nobody understood the tone of our brand and our audience the way Lewis did.”
–Aliss Oxley, General Manager, FiveCreate (MetMo)
How your messaging takes shape
Turn insights into action
Phase 1: Diagnose
Find the leaks, gaps, and missed opportunities hiding in your current messaging.
Phase 2: Map
Build the message strategy, narrative structure, and flow, knowing what to say – when and where.
Phase 3: Write
Write, refine, and polish your copy – ready for implementation.
1
Find the bottlenecks
Audit your website and funnel messaging to uncover leaks, friction and missed opportunities.
This helps us identify where persuasion breaks down and where sales are being lost, so your new copy fixes the right problems.
2
Gather raw material
Research the market, your audience, your business and your competitors.
For example, voice-of-customer (VOC) insights capture the exact language your target customers use to describe pains, desires, and outcomes. This helps root your copy in their way of thinking.
3
Distil the insights
Organise this data into clear themes: pains, desires, patterns, decision triggers objections, etc.
This helps us understand awareness levels and decision stages to shape the message. So your copy aligns with their decision-making process.
4
Build the brief (with you)
I’ll translate research into a focused offer/messaging strategy.
This will guide us with what needs saying, in what order, and in what format. We’ll agree on the direction, so your copy is precise, aligned with you and strategically sound.
5
Create the message
Once we know what to say, it’s time to say it.
I’ll turn the strategy into clear, compelling copy using research as constraints and creativity as the amplifier. This will match your tone, pacing and personality so your new website sounds like you – but converts like it should.
6
Refine and finalise
The final step is to polish every line for clarity, rhythm and impact.
Once I’m happy, I’ll share your copy with you for feedback and amendments. Then when everyone’s happy, you can implement and go live.
Don’t hire me unless…
Your product or service is already proven
You’ve got paying customers and evidence that people want what you sell. (If you’re still conceptualising, message me; I can help you test ideas.)
You care about quality (and know it pays off)
DIY, one-size-fits-all templates, or cheap freelancers might save money at the start… but real value shows in the end.
You have a designer/developer (or the budget to hire one)
Strong copy deserves a strong execution. If you need either, I can recommend one.
You want a partner, not a pair of hands
You value expertise, collaboration and strategic thinking. You want someone who can challenge assumptions, not someone who just types what you say.
You’re looking for quick fixes or overnight magic
If you just want a few headline tweaks or a “copy polish,” this isn’t the right fit. There’s substantial research required to find the right messaging.
You want the cheapest option
If your priority is price over performance, I’m not the right choice. (And you won’t get the results you’re hoping for.)
You’re collecting quotes instead of making decisions
If you’re not ready to invest in meaningful change, now isn’t the time.
Could paying less cost you more?
| Who/what | Cheap freelancer | Agency | Me |
|---|---|---|---|
|
Strategic brief So you get the right deliverables first time. |
✕ | ✕ | ✓ |
|
Offer & market fit analysis So your offer and messaging is positioned to win. |
✕ | ✓ | ✓ |
|
Voice-of-customer integration So your copy is rooted in customer language and reflected back in your tone-of-voice. |
✓ | ✓ | ✓ |
|
Foundations first So you plug the holes before you pour the water. |
✕ | ✕ | ✓ |
|
Balanced creativity with data/psychology So you get data-backed copy that feels authentic. |
✕ | ✓ | ✓ |
|
Direct partnership So if you have questions, you get answers quickly – not discussions between teams. |
✓ | ✕ | ✓ |
|
Holistic view So your whole customer journey is conversion-optimised and your messaging slots in. |
✕ | ✕ | ✓ |
”Lewis always shows the same level of dedication, attention to detail and creativity that makes him the ‘go to’ professional for copywriting and social insight. He gets results consistently, creatively and compellingly.”
How much does it cost?
Full projects typically cost between £5950 and £13,950.
This depends on the number of assets, complexity, testing and integration with existing messaging. All projects are priced individually.
How long does it take?
Projects typically take 8-32 weeks end to end.
This depends on the size of the project, feedback timings, data/research access and scope.
How does it arrive?
Your new messaging comes fully-written in wireframes – ready to implement – and with strategic design direction (where necessary) and a video walkthrough.
The easy way to make more money starts here
You don’t need to be constantly involved with your sales. In fact, at higher volumes, customers often have a better experience when the process doesn’t rely on a person stepping in.
With this approach, the journey is handled end-to-end. You’re no longer managing every sale – just finessing on top. So you’re free to focus on growth, improvement or simply switching off.
The only thing you need to do right now – to get sales flooding through your business – is hit the button below. And I’ll take it from there.
Note: Due to the size of these projects, I only work on one at a time.
Please contact me now to find availability – and potentially secure yours.
These folks used my copy
Straightforward answers for serious businesses
The strategy is built in. Great copy starts with understanding. So as part of the project, we’ll effectively build a brief – for me to write – together. That way, we can agree on the direction and what we need to do before I put pen to paper (or fingers to keys).
Yes. A big part of my job is to capture your voice and elevate it. I’ll distill what matters most and say it in a way that fits your tone of voice and resonates with your audience.
I offer both. If you’re looking for something smaller than the offering here, I can still help you. Best to reach out, and we can discuss a plan of action.
Of course. Click here to request a copy of my latest portfolio. There are existing web projects and other work in there. You’ll be able to get a feel for my writing, learn more about me and see the kind of work I create.
If you’d like to benefit from my copywriting services, click here to send me a message. Fill in the details, and request a copy of my portfolio. I’ll then email you back with the next steps.