Email copywriting that sends for money
off the table
Speak with new customers, old customers and even customers-to-be. Email marketing is your way of communicating with them – for free. You can give value and build trust so when the time comes to ask for the sale, you get a “yes” without hesitation.
But don’t forget: your subscribers can buy from you more than once. One-off purchasers are money on the table. Persuasive email copywriting puts it in your pocket.
Connections are made in the inbox
Whilst every email doesn’t have to sell something, it has to achieve something. And in most cases, that comes down to nurturing your relationship with your list. (Remember, it’s easier to sell to an audience that already knows, likes and trusts you!)
Conversion-focused emails help do exactly this. You can increase your margins, generate revenue on autopilot – and free yourself from single-channel marketing… without spending a penny on ads.
“It is early days, but the response has been absolutely fantastic. In fact one lead actually phoned me after receiving the presentation and an email, which is a first in over two years (I usually have to hound leads)! Other leads are more eagerly taking my call and arranging meetings which is very promising. […] Lewis is a great listener and asks all the right questions. It was a real pleasure to work with such a pro.”
–Stephen Kilcoyne, Founder of Woosh Marketing
Comfort. Convince. Customer-ise.
Hit “Send”. Get clicks. Make money.
Conversion copywriter approved
Settle their nerves
Cut. Stick. Send.
From fence-sitters. To hand-shakers.
These folks used my copy
Yes, you can make changes.
Here are more answers:
If you already – or want to – send emails, email copywriting is the science-y but arty process of crafting the words you say. Your email copy is there to build trust, establish credibility, better position you (and more) to get the action you want from your email list.
Like all good copywriting, professionally written emails are clear, concise and convincing. They have a job to do. It just sometimes takes a few emails to get that job done. (Email sequences or email campaigns *cough* *cough* )
The body copy in your marketing emails should be personalised, talking in terms of benefits and dripping with persuasion. Your subject lines bold to get attention. And then finish off with a clear call-to-action (CTA) to take them where they need to go – your website, sales page, or landing page, maybe?
Well, do you want more from your emails? Or don’t you have enough time to craft them? Heck, maybe both?
Email copywriters are a special bunch with skills that – like all copywriters – are built on the principles of persuasion. And experienced copywriters can mould those principles onto any product or service in pretty much any sector, and talk to any target audience.
They require a deep understanding of psychology, behaviour science, marketing, research and, of course, writing. And in return, they write emails that get you better open rates, click-through rates and, ultimately, more sales.
Sure thing. I understand email demands come in different shapes and sizes. And every target audience is different. So if you need ongoing email support, reach out and let’s have a chat about what you need.
Yes, this is fine. You’ll likely need some ongoing email support. Again, send me a message and let’s have a chat about what you need. I’ll be able to put together a proposal for you, and you can see whether you’d like to go ahead or not.
Of course. Click here and request a copy of my latest portfolio. There are existing emails, landing pages, websites, and other work to view. You’ll be able to get a feel for the kind of copy I write and whether you like it or not.