Generate leads in your sleep: The essential guide to an enticing lead magnet

All you need to know about enticing lead magnets

Your sales funnel is the process of turning nobodys into somebodys. From top to bottom, it takes an unengaged market and turns (some of) them into customers. For some businesses that’s a quick process. And for others, it’s not. So, to smooth out their sales process, many businesses bridge the gap with leads. These are […]

How to use landing page proof to build impenetrable trust and increase conversions

How to use proof to build trust on a landing page

Trust is the foundation of all business transactions. For first-time buyers. Repeat buyers. Newsletter subscribers. Leads. And everything in between. If your other doesn’t trust you, they won’t keep doing business with you. Simple. Becoming a lead is usually one of the first “commitments” a potential customer makes to your business. So it’s here where […]

Sales page copywriting: The ultimate guide to writing a persuasive long-form sales page

sales page copywriting - how to write a sales page that sells

Your invisible sales team. Working their magic, handling your prospect’s objections, building desire and selling your product. All through the written word: your sales page copywriting.  A great long-form sales page requires not just great sales page copywriting but also great thinking. Because, yes, your sales writing needs to hold your reader and convince them […]

The only 4 types of sales stories you need (and why)

the four types of sales stories

Stories sell. Every highly persuasive long-form sales piece uses them. So you should too. But why are they so effective? Simply put, sales stories have emotion at their heart. And emotion is the crux of all persuasion. If you’ve read this article on sales leads, you’ll know how indirect leads help you bypass the “sales […]

Sales leads: How to write the most engaging lead ever

sales leads

Your sales lead is the most important aspect of persuasive long-form copywriting. If you don’t hook your readers, they won’t read your sales piece. Simple. They have no reason to. So, if you want to write a high-converting sales piece, you must know how to write an engaging sales lead. What you’re about to read […]

The ultimate guide to copywriting research

Text-based image "How to research for copywriting projects"

Before you start any project, you need to complete your copywriting research. No matter whether you’re writing sales pages, landing pages, full-blown websites, emails or social ads, you need to understand how to research and hence fill your brain with the ideas that are going to persuade your reader to buy from you. Fortunately, over […]

What skills do the best sales page copywriters have?

the skills of top sales page copywriters

There are a lot of skills that copywriters should have. And many are requirements of all copywriting types. But because sales pages are the ultimate form of direct response selling, some skills run more influential than others. Here are six of (what I think are) the most important and prevalent skills in the best sales […]

Website copywriting: How to write a conversion-optimised home page

Text-based image with how to write your website's home page

You only get one first impression. One (first) chance to grab your reader’s attention and compel them to keep reading. And on your website, the place where most people land is your home page. The land of first impressions. Like a “catch all”. But home page copywriting is inherently more challenging because you have all […]