7 sneaky psychological biases your website needs (and how to use them)
Your website needs to convert. That’s the whole point of it, right? You might use yours to capture sales or leads or simply move prospects further into your sales funnel. In all cases, the underlying goal is the same: to change behaviour (in your favour). In this article, we’ll explore seven website-essential psychological biases you […]
How to choose the right hero type for your website’s home page
Your hero section is the first thing your prospect sees on your website home page. It sits under the navigation bar and plays a vital role in the experience of your website and, in most cases, the momentum of your sales process. In this article, you’ll learn the proven, persuasive hero types and exactly when […]
Can you really make money from a landing page?
You could be a start-up, an established business, or simply someone looking to make a bit of money on the side, and you will probably have heard of a landing page. Folks are now using them for all sorts. Heck, ClickFunnels here gives you 10 wildly different ways you can use them – from lead-generating […]
Why your lead magnet doesn’t work: a landing page copywriter’s master checklist
Your lead magnet is the attractive force that pulls in leads to your business (hence the name). It sits in the middle of your sales funnel. But whilst it attracts leads, it must also set up future sales. How? Simple. By solving one problem and then highlighting another. A problem your core product or service […]
Generate leads in your sleep: The essential guide to an enticing lead magnet
Your sales funnel is the process of turning nobodys into somebodys. From top to bottom, it takes an unengaged market and turns (some of) them into customers. For some businesses that’s a quick process. And for others, it’s not. So, to smooth out their sales process, many businesses bridge the gap with leads. These are […]
How to use landing page proof to build impenetrable trust and increase conversions
Trust is the foundation of all business transactions. For first-time buyers. Repeat buyers. Newsletter subscribers. Leads. And everything in between. If your other doesn’t trust you, they won’t keep doing business with you. Simple. Becoming a lead is usually one of the first “commitments” a potential customer makes to your business. So it’s here where […]
Landing page copywriting: how to write an irresistible landing page from start to finish
Landing pages are how you turn a nobody into somebody. And they’re important in all sales funnels. But many don’t execute them well and miss vital conversion pillars. The result? Prospects slip away. Leads go sour. And your sales funnel flow slowly leaks away. Like all sales copywriting, your landing page has a job to […]
Sales page copywriting: The ultimate guide to writing a persuasive long-form sales page
Your invisible sales team. Working their magic, handling your prospect’s objections, building desire and selling your product. All through the written word: your sales page copywriting. A great long-form sales page requires not just great sales page copywriting but also great thinking. Because, yes, your sales writing needs to hold your reader and convince them […]
The only 4 types of sales stories you need (and why)
Stories sell. Every highly persuasive long-form sales piece uses them. So you should too. But why are they so effective? Simply put, sales stories have emotion at their heart. And emotion is the crux of all persuasion. If you’ve read this article on sales leads, you’ll know how indirect leads help you bypass the “sales […]
Sales leads: How to write the most engaging lead ever
Your sales lead is the most important aspect of persuasive long-form copywriting. If you don’t hook your readers, they won’t read your sales piece. Simple. They have no reason to. So, if you want to write a high-converting sales piece, you must know how to write an engaging sales lead. What you’re about to read […]