The single-most effective way to stop leaking sales and increase your revenue…
How I helped a 31-year-old business break lifetime sales records without changing what it sold
All it took was the removal of a simple “gap” in how we communicated – a gap ANY business can remove…
…and we were able to charge record subscription fees to record numbers of happy members in less than 6 months.
Now I want you to break sales records too. Read on, as I share how
Words from clients
“I’ve had great pleasure working with Lewis on a number of projects. His decisions have greatly benefited our clients’ businesses.”
–Dan Bowler
Founder, Norris Media
“Lewis has worked with me on many projects. He gets results consistently and is the ‘go to’ professional for copywriting.”
–Andrew Laws
Director, Yeseo
The curse of knowledge
Your expertise is vital in your business.
My best performing clients know their business inside out.
But there’s one critical area of business growth where too much knowledge actually works against you…
Your messaging.
And over the last 7 years, working with businesses across Europe…
I’ve repeatedly seen how too much knowledge can create what I call a “messaging gap” between you and your market.
This is a disconnect between what your business says it sells, and what your market wants.
And as someone who’s so close to your business, it’s almost impossible for you to see.
Close it, however, and there’s potentially £10,000s in new monthly revenue waiting for you.
But first...
Before I tell you how you can rid this gap from your business, let me introduce myself…
My name’s Lewis Folkard.
I’m a direct response copywriter whose words and decisions have generated millions in additional revenue for my clients.
And the single-most effective way of doing that is by closing the “messaging gap” between businesses and their market.
It’s exactly what I helped my record-breaking client do…
…who, for decades, had offered the same core service to customers in the same location.
…and were actively losing ground to a national competitor.
But less than 6 months after we closed the gap, they hit record-breaking fees to a record-breaking number of members.
I want you to experience the same.
What you sell vs what they buy
You know your business better than anyone.
You’ve put blood, sweat and tears into your products and services.
And you know what will get your customers the results they need.
But this creates a problem…
A problem I’ve seen again and again…
Your market simply wants something else.
That’s not to say that’s the best thing for them, or that your product can’t get the outcomes they’re looking for.
It’s that there’s a disconnect between what you say your product does – and what makes your customers want to buy it.
But when your messaging reflects how your customers think, persuasion comes naturally.
Your prospects understand your value faster, trust it more easily, and feel confident acting.
So, now, you can turn interest into revenue.
Make your gap an edge
If your business has lots of interest, then you have something very special at your fingertips…
An opportunity to get an edge over your competitors.
Because the reality is, they’re likely blind to their messaging gap too.
And it can add friction throughout their WHOLE customer journey.
But you, however, know that it exists.
So, I’d like to give you a sure-found way of removing it from your business.
…so you can sell to more people showing interest.
…so you can fill your pipeline with perfect customers.
…so you can effortlessly persuade them to buy from you again and again.
Here’s how:
Reclaim missed revenue with the complete Message Gap Audit
Right now, you have money on the table. And your messaging gap is stealing it.
Using my 7 years experience in direct-response and conversion-rate optimisation, I can help you win it back. I’ll step into your customers shoes and analyse your entire customer journey, so you know exactly where these gaps exist, and exactly how to remove them.
All you need to do to get started is click the button below and contact me.
Your undercover customer
I work with great business owners with great products – and I help them increase their sales by getting their messaging right.
This means getting inside the mind of their customer, addressing the problems they feel, the outcome they want, the risks they’re weighing, the kind of proof they trust, and even the language they naturally use.
And I have to do this at every point in the customer journey.
But before I do that, in basically every project, I have to go undercover.
I have to step into the customer’s shoes, and analyse the journey they’re about to complete to make sure it’s as smooth as possible.
Now, I’d like to do that for you.
I’ll tell you exactly where your messaging misses, why that’s happening, and what to change.
So you can close your messaging gaps, and make selling effortless.
Currently mentored by two of the UK’s top direct response copywriters: Nick O’Connor and Glenn Fisher
Trained by the original conversion copywriter
What I’ll do for you
I’ll get under the skin of your ideal customer profile – multiple profiles if needed.
Then, seeing your business through their eyes, I’ll audit your entire customer journey (process and messaging).
And identify every gap that’s costing you sales.
You’ll receive a detailed written report, video walkthroughs, and a recorded presentation with clear explanations of what to change and why.
To be clear, this is not a surface-level audit.
This is a deep dive that takes weeks.
And the upside could be transformational, think:
A new step in your funnel could better qualify customers and double your conversion rate…
A better email sequence could triple your customer’s lifetime value…
Or, even a single headline change could make you an extra £10,000 a month.
There are countless opportunities hiding in front of you. And I want to reveal them to you.
“We tried a couple of copywriters to begin with, but nobody understood the tone of our brand and our audience the way Lewis did.”
–Aliss Oxley, General Manager, FiveCreate (MetMo)
How much does it cost?
Message Gap Audits start at £1895.
This depends on a few factors (e.g. the number of customer profiles, business complexity, size of journey, amount of existing messaging).
All projects are priced individually and agreed before kick off.
How long does it take?
Most projects take 4-8 weeks.
This depends on the size of the project and data/research access.
More specific timelines will be shared during quotation.
How does it arrive?
Your analysis results come in a written report, video walkthroughs (where necessary) and a recorded presentation of key findings.
–Stephen Bavister, Director/Founder of LexisClick Growth Consultancy
Your sales are waiting
You have prospects in your funnel who should be buying – but aren’t. You don’t need more traffic. You don’t need new segments. You don’t even need to change what you’re selling.
You need to remove the messaging gap between you and your market.
If you’re serious about turning more of your existing demand into revenue, click the button below and let’s get started.
These folks used my copy
Straightforward answers for serious businesses
Yes. A big part of my job is to capture your voice and elevate it. I’ll distill what matters most and say it in a way that fits your tone of voice and resonates with your audience.
I offer both. If you’re looking for something smaller than the offering here, I can still help you. Best to reach out, and we can discuss a plan of action.
Of course. Click here to request a copy of my latest portfolio. There are existing web projects and other work in there. You’ll be able to get a feel for my writing, learn more about me and see the kind of work I create.
If you’d like to benefit from my copywriting services, click here to send me a message. Fill in the details, and request a copy of my portfolio. I’ll then email you back with the next steps.